100 Lunches With Tang
Showcasing Lunchtime Creativity
We built a responsive web app for Tang to showcase social media submissions in an interactive gallery.
Tang, the popular drink brand, wanted to engage their fans in a fun and interactive way by asking them to showcase how they enjoyed Tang with their lunch. The campaign, titled "100 Lunches With Tang," invited users to submit photos of their lunchtime arrangements via Facebook, Twitter, and Instagram.
To bring this campaign to life, we created a responsive web app that not only collected these submissions but also displayed them in an eye-catching gallery.
Our Solution
An interactive gallery app that connects social media users with the Tang brand.
Features:
- Social Media Integration: The app scoured Facebook, Twitter, and Instagram to gather user-submitted photos with the campaign hashtag.
- Responsive Design: The app was designed to work seamlessly across all devices, ensuring that users could engage with the content from anywhere.
- Interactive Gallery: A visually appealing gallery displayed all the submissions, allowing users to browse, share, and vote on their favorite entries.
- Ranking and Leaderboards: Users could see which submissions were leading in popularity, adding a competitive edge to the campaign.
- Shareability: The app made it easy for users to share their favorite entries on social media, amplifying the campaign's reach.
The "100 Lunches With Tang" campaign turned out to be one of the most successful social media initiatives for the brand. Within the first week, the campaign exceeded its goals for user contributions and continued to generate significant hype over its four-week run.
The app's user-friendly interface and interactive features played a crucial role in driving fan engagement and boosting Tang's brand visibility across social media platforms.
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