For the 2014 FIFA World Cup, Asiacell aimed to engage football fans with an exciting, interactive experience. We created a cross-platform application that allowed users to predict the scores of upcoming World Cup matches. Participants could track their predictions on a leaderboard, challenge friends, and compete for prizes, all while boosting Asiacell's brand presence on social media.
We designed an interactive and competitive app to enhance fan engagement during the World Cup.
Features:
The Asiacell FIFA World Cup 2014 Score Predictor app was a resounding success, generating thousands of predictions and significantly boosting the brand's visibility. The app's integration with Facebook helped spread Asiacell’s branding to tens of thousands of users, driving both engagement and brand awareness throughout the World Cup.