Optimum Nutrition, Be a Pre-VIP
Rewarding Loyalty
We created an app for Optimum Nutrition's 2012 bodybuilding convention, offering fans exclusive VIP access.
Overview
Optimum Nutrition was set to unveil a new product at the 2012 bodybuilding convention in Las Vegas. With significant anticipation, they aimed to offer their most loyal fans a special way to bypass long lines and gain exclusive access.
Our Solution
To reward their loyal followers and manage the high volume of attendees, Optimum Nutrition introduced a VIP Pass system.
Features:
- VIP Pass Distribution: Fans could obtain a VIP Pass by liking the Optimum Nutrition Facebook Page and submitting their email address.
- Exclusive Access: The VIP Pass provided quicker entry and special rewards at the booth.
- QR Code: Upon registration, users receive a QR Code to either print or save on their smartphone for fast access.
Result
The campaign's success was notable, with all 1,000 VIP codes claimed within 24 hours. The exclusive nature of the passes generated high engagement and satisfaction among fans, prompting Optimum Nutrition to adopt this approach for future events.
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