Boyfriend by Kate Walsh
A Valentine's Day Sensation!
Kate Walsh promoted "Your Boyfriend" fragrance with a personalized Valentine’s video creation tool.
Kate Walsh, renowned for her roles on "Grey's Anatomy" and "Private Practice," launched her new fragrance “Your Boyfriend” just in time for Valentine’s Day. Embracing social media trends, Kate aimed to create buzz with a fun, interactive campaign.
Our Solution
A creative Flash module allowing users to create and share personalized, humorous Valentine’s Day videos themed around the “Your Boyfriend” fragrance.
Features:
- Custom Scenarios: Choose from various humorous scenarios scripted and starred by Kate Walsh.
- Personalized Videos: Customize videos to reflect your own Valentine’s Day experiences.
- Social Sharing: Share videos via Facebook, Twitter, or email to spread the fun.
- Engaging Content: Interactive and entertaining content designed to boost engagement and visibility.
The campaign was highly successful, with over 1,000 videos created on the first day and more than 100,000 views across all platforms. The interactive nature of the Flash module effectively captured the attention and drove widespread engagement for the fragrance.
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