Butlers Chocolate Cafe
Delighting Fans with Virtual Chocolate Gifts
Butlers Chocolates aimed to expand its online reach across Europe with a unique Facebook app.
Overview
To boost brand visibility and engage a global audience, we developed a Facebook app called I Love Chocolate for Butlers Chocolates. The app allowed users to send virtual chocolate gifts and participate in a Football World Cup contest for a chance to win a special dining experience.
Our Solution
Enhancing brand engagement through interactivity.
Features:
- Virtual Gifts: Users could send virtual chocolate gifts to friends on Facebook.
- World Cup Contest: A contest where users predict the World Cup winner and top goal scorer.
- Incentive: Winners received a dinner for two at Butlers’ Chocolate Cafe.
Result
The application successfully engaged Butlers Chocolates’ target audience, with users actively participating in the contest and sharing virtual gifts. This initiative not only increased brand visibility but also strengthened consumer loyalty across various regions.
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