Cabot Deck of the Week
Submit Your Deck Photos
Cabot launched a Deck of the Week campaign to engage their community by encouraging users to submit images of their decks.
Cabot, a long-standing name in deck materials and guidance, sought to create an engaging platform where users could showcase their deck projects. The Deck of the Week application facilitated a community-driven contest where users could submit deck images, vote for their favorites, and share entries on social media.
Our Solution
An interactive application allowing users to submit, vote on, and share deck images with a weekly winner announced.
Features:
- Deck Submission: Users can upload and submit images of their decks.
- Voting Mechanism: Community members vote on their favorite deck entries.
- Social Sharing: Users can share standout entries on their profiles.
- Weekly Prizes: A new winner is announced each week throughout the campaign.
The Deck of the Week campaign exceeded expectations, garnering thousands of votes and high community engagement. Due to its success, the campaign duration was extended, and the application continues to be a significant part of Cabot’s brand engagement strategy.
Browse more case studies
