Cadbury Moro Contest
A Sweet Success
We created an interactive app for Cadbury Moro, where users entered energy codes from wrappers to win prizes.
Cadbury Moro, known for its high-energy candy bars, launched a major campaign in Egypt aimed at boosting brand engagement through social media. To achieve this, Cadbury Moro wanted to create a fun and interactive experience for their fans.
We designed a Facebook application that allowed users to enter unique energy codes found on Cadbury Moro wrappers for a chance to win instant prizes such as a Motorbike, a PS4, or an LED TV. The campaign aimed to leverage the power of social media to increase brand visibility and user interaction.
Our Solution
A highly engaging Facebook contest designed to energize Cadbury Moro's fanbase.
Features:
- Interactive Code Entry: Users could easily enter unique energy codes found on Moro wrappers to participate in the contest.
- Instant Prizes: Certain codes allowed users to instantly win one of several exciting prizes, creating a sense of urgency and excitement.
- Robust Back-End: A powerful admin panel enabled moderators to generate and manage codes, ensuring a seamless experience.
- Social Sharing: The application encouraged users to share their participation on Facebook, driving more Likes, Shares, and Comments.
- User Engagement: The application kept users engaged with the brand, fostering a stronger connection with the audience.
The Cadbury Moro Contest exceeded expectations in just 10 days, with over 50,000 codes entered by users. This high level of participation translated into thousands of Likes, Shares, and Comments on Facebook, significantly boosting the brand's online presence. The campaign successfully energized Cadbury Moro’s fanbase, making it a standout success in the region.
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