Cadbury Unwrap Big Prizes
Wrapper Code Contest
We developed Cadbury’s “Unwrap Big Prizes” Facebook app, where users enter wrapper codes to win instant prizes.
Cadbury Dairy Milk Chocolate, a globally recognized brand, launched a major promotion to engage consumers through a Facebook app. The campaign invited participants to enter codes found on Cadbury wrappers for a chance to win a range of prizes.
The goal was to create an interactive and rewarding experience that leveraged social media to drive engagement and excitement.
Our Solution
We designed and developed a Facebook app for Cadbury’s “Unwrap Big Prizes” campaign by adding the following features.
Features:
- Code Entry: Users could enter codes from Cadbury wrappers into the app to check for instant wins.
- Winning Confirmation: Immediate feedback on code validity with instant win notifications.
- Winners Page: A dedicated page where winners were announced, adding excitement and transparency.
- Prize Distribution: Over 100 iPhones, iPods, iPads, and a grand prize BMW were awarded to participants.
The Cadbury Unwrap Big Prizes Facebook app was a major success, with hundreds of thousands of codes entered. The promotion resulted in over 100 electronic prizes and one grand prize BMW being awarded. The campaign effectively engaged Cadbury’s audience and created significant buzz around the brand.
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