Cadbury - Share The Joy
Bringing Smiles During Ramadan
Cadbury’s Ramadan campaign on Facebook encouraged users to donate clicks to provide meals for children in need.
During the holy month of Ramadan, Cadbury wanted to give back to those in need and engaged their Facebook community to participate in a campaign of giving. The goal was to share the joy by simply donating a click, which equated to providing a meal for a child in need.
Our Solution
We developed a simple yet impactful application that allowed Cadbury’s Facebook fans to contribute to a meaningful cause.
Features:
- Joy-Counter: A live counter displaying the number of clicks, representing the meals donated.
- Social Sharing: Users could share the campaign with friends, spreading awareness and increasing participation.
- Multi-Lingual Support: The app was available in both English and Arabic to cater to a broader audience.
- Interactive Features: Games and a Ramadan calendar are included to check fasting timings, enhancing user engagement.
The "Share The Joy" campaign was a resounding success, with countless meals donated to children in need. The initiative brought smiles to many faces and demonstrated the power of community and social media in making a difference.
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