Cadillac SRX Ad Generator
Convince Your Loved Ones!
We created an interactive Facebook app for Cadillac, enabling users to craft personalized ads for the 2013 SRX.
In 2013, Cadillac introduced the sleek and stylish SRX model, but they needed a unique approach to capture the attention of potential buyers and their families. Cadillac approached us to create a Facebook application that allowed users to generate personalized ads for the SRX. The goal was to make the decision-making process fun and engaging by letting users convince their significant others with custom ads tailored to their tastes.
Our Solution
An interactive and personalized way to share the beauty and power of the 2013 Cadillac SRX.
Features:
- Personalized Ad Creation: Users could select a Facebook friend and customize an ad by choosing what aspect of the SRX—design, engine, or technology—would appeal most to them.
- Color Customization: The application allowed users to choose the color of the car, adding a personal touch to the ad.
- Social Sharing: The generated ad could be posted directly to the friend’s Timeline, ensuring maximum visibility and engagement.
- Fun and Interactive: The app provided a playful way to encourage discussions and influence purchasing decisions among friends and family.
The Cadillac SRX Ad Generator was a hit among users, generating significant engagement on Facebook. Within the first month, over 10,000 personalized ads were created, leading to hundreds of thousands of Likes and comments. The application not only helped Cadillac promote the SRX but also fostered social interaction and conversations around the brand, amplifying its reach and impact.
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