CandyLand Paradise Campaign
Sweetening Social Engagement
CandyLand Paradise, a top chocolate brand, expanded its branding to Facebook, engaging users with interactive, fun activities.
CandyLand Paradise sought to enhance its social media presence through a Facebook application that combined humor with brand interaction. The campaign included quizzes and virtual gifting, along with incentives for users to invite friends and participate in a lucky draw, boosting brand engagement.
Our Solution
We developed a Facebook application to drive user interaction and brand loyalty for CandyLand Paradise.
Features:
- Humorous quiz tailored to the brand's image.
- Virtual gifting system with themed gifts.
- Invite friends feature with incentive-based entries.
- Lucky draw with increased chances for active participants.
- Newsfeed integration for wider reach and visibility.
The Facebook campaign for CandyLand Paradise exceeded expectations, growing the page from 0 to 20,000 followers in just two weeks. The interactive contest attracted 300% more entries than anticipated, significantly boosting brand awareness and user engagement on the platform.
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