Dragon’s Dogma Sweepstakes
Promoting the Hit Game
We created a sweepstakes app for IGN and Capcom to promote Dragon’s Dogma, boosting fan engagement through Facebook.
IGN and Capcom teamed up to create a sweepstakes aimed at boosting the visibility of the new video game Dragon’s Dogma. The sweepstakes incentivized users to engage with both companies on Facebook, enhancing promotional efforts for the game’s release.
Our Solution
A sweepstakes app designed to drive engagement and promote Dragon’s Dogma by rewarding users for interacting with both IGN and Capcom’s Facebook pages.
Features:
- Entry Mechanism: Users gained an entry by liking the IGN Facebook page and watching the game trailer.
- Bonus Entry: Additional entry for liking the Capcom Facebook page, increasing user engagement.
- Back-End Panel: A comprehensive admin panel for data management and export in CSV format, ensuring easy data handling and analysis.
The sweepstakes successfully drove tens of thousands of trailer views and resulted in thousands of new fans for both IGN and Capcom. Dragon’s Dogma garnered critical acclaim, highlighting the effectiveness of the sweepstakes in promoting the game and engaging the audience.
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