IGN Comic-Con Klondike Bar
A Sweet Twist on Comic-Con Fun
IGN and Klondike teamed up at Comic-Con 2012, asking attendees, "What would you do for a Klondike Bar?" with amusing results.
Overview
IGN wanted to engage Comic-Con attendees with a creative and interactive campaign. The goal was to ask participants an age-old question in a unique way and capture their responses for a fun, shareable experience.
Our Solution
The application was designed to showcase and reward the most entertaining responses from Comic-Con attendees.
Features:
- Interactive Interviews: IGN reporters interviewed attendees in costume, asking them, “What would you do for a Klondike Bar?”
- User-Generated Content: Participants' answers were recorded and uploaded to the Facebook application.
- Voting Mechanism: Facebook users could vote for their favorite answers.
- Prizes and Recognition: Winners with the highest votes received gifts and prizes.
Result
The custom Facebook tab significantly boosted engagement, resulting in over 10,000 new likes for AskMen’s page within a week. The campaign successfully increased visibility and interaction with OnLive’s target audience.
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