du Song - In the Love of UAE
Celebrating National Pride Through Music
For UAE National Day, du launched the "du Song" app, inviting users to submit patriotic verses.
In celebration of UAE's national day, du aimed to engage its users in a creative and patriotic way. The "du Song" application invited participants to submit their own verses, which could be featured in a national anthem. The initiative not only celebrated national pride but also involved the community in a unique and meaningful project.
Our Solution
The "du Song" app was designed to allow users to contribute their poetic verses for a UAE anthem, showcasing their creativity and patriotism.
Features:
- Verse Submission: Users could submit their original verses, which were reviewed and selected for inclusion in the anthem.
- Collaboration with Artists: Selected verses were used to create a song with the help of three major music artists from the region.
- Prizes: Participants had the chance to win iPad Minis and the honor of having their verses included in the anthem.
The "du Song" campaign was a significant success, with approximately 10,000 entries received. Winners were selected to have their verses featured in the anthem and were rewarded with iPad Minis. The campaign effectively engaged the community, celebrated national pride, and strengthened du's brand presence in a meaningful way.
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