20th Dubai World Cup Moments
Aggregating Social Media Content
Join the action and share your World Cup experience with our interactive social media gallery.
The Dubai Racing Club's 20th Dubai World Cup aimed to leverage social media to enhance fan engagement and bring people closer to the action. To support this goal, we created a microsite designed to capture and showcase user-generated content from social media platforms, turning every fan into part of the event.
Our Solution
An engaging microsite that collects and displays fan-generated content from social media, celebrating the Dubai World Cup.
Features:
- Hashtag Aggregation: Compiles tweets and Instagram photos tagged with #20thDWCMoments.
- Responsive Gallery: A user-friendly gallery to browse and view submitted moments.
- User Contributions: Fans can upload their photos for a chance to win exciting prizes.
- Real-Time Updates: Continuous updating of content to reflect the latest submissions and interactions.
The microsite has successfully engaged fans, with over 20,000 photos submitted within weeks. The interactive nature of the site has sparked significant social media buzz, driving discussions and increasing overall event visibility. The platform has effectively brought fans closer to the World Cup experience and enhanced the event's social media presence.
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