Emirates NBD - FIFA World Cup
Unleashing Football Frenzy
We developed a World Cup-themed Facebook app for Emirates NBD, allowing fans to relive the excitement of scoring a goal.
With the FIFA World Cup 2014 just around the corner, Emirates NBD wanted to join the global football fever and engage with their fan base in a unique and exciting way. They partnered with us to create a Facebook application that would not only entertain but also involve fans in the action. The concept was simple yet captivating—fans could re-create the excitement of a goal by commentating over a video clip and sharing it with the world.
Our Solution
An interactive and engaging platform for football fans to showcase their commentary skills.
Features:
- Video Selection: Users could choose from three short video clips featuring a goal being scored, offering them a variety of moments to commentate on.
- Custom Commentary: The app allowed users to record their own commentary over the selected video clip, bringing their unique enthusiasm to the game.
- Gallery Submission: Once the commentary was recorded, the final video was submitted to a public gallery where other fans could view, like, and share the creations.
- Contest Entry: Participants who submitted their videos were automatically entered into a contest to win exciting prizes from Emirates NBD.
- Social Media Integration: The app was designed to generate buzz across social media platforms, with easy sharing options on Facebook and Twitter.
The Emirates NBD FIFA World Cup 2014 app quickly gained traction, generating significant buzz on social media and receiving widespread press coverage across the Middle East. Fans loved the opportunity to engage with the World Cup in a creative way, resulting in a surge of user-generated content. The contest and interactive elements amplified fan engagement and also strengthened Emirates NBD's brand presence during the World Cup frenzy.
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