Flake Capture Your Passion
Photography with Flake
Flake’s “Capture Your Passion” app boosted engagement by inviting UAE users to share their photography.
Flake launched a campaign to promote their product in the UAE by encouraging users to submit their photographs through the “Capture Your Passion” app. This initiative aimed to celebrate photography, whether it's exotic travel shots or simple backyard sunsets. The app was available in both English and Arabic to cater to a diverse audience.
Our Solution
The Capture Your Passion app leverages photography to drive engagement and showcase user creativity.
Features:
- Photo Submission: Users could upload and share their photography, from travel images to everyday scenes.
- Meta Data Display: The app extracted and displayed metadata from the photos, such as aperture and shutter speed, appealing to photography enthusiasts.
- Multilingual Support: Available in English and Arabic to reach a broader audience.
- Community Engagement: Encouraged user interaction and participation by showcasing a diverse range of photography.
The “Capture Your Passion” app achieved significant success, attracting 12,000 active users and driving the Flake Arabia Facebook Page to over 100,000 likes within two months. The engaging features and community-focused campaign contributed to its continued popularity and growth.
Browse more case studies
