Germany to Austin Sweepstakes
Explore the vibrant city of Austin, Texas
We built a responsive microsite for Austin's sweepstakes campaign with Condor Airlines to attract German travelers.
The Austin Convention & Visitors Bureau aimed to attract German travelers to Austin, Texas, by highlighting the city's unique attractions and promoting a new Condor Airlines route from Frankfurt. To support this initiative, we collaborated with Sparkloft Media to create an engaging microsite that educated potential travelers about Austin while offering them a chance to win a free trip.
Our Solution
An interactive and mobile-friendly platform designed to inspire and educate German travelers about Austin, Texas.
Features:
- Interactive City Exploration: The microsite featured three illustrated scenes showcasing Austin's iconic spots, like Lady Bird Park and 6th Street, with animations that brought the city to life.
- Sweepstakes Entry: Users could easily enter the sweepstakes for a chance to win free flights to Austin, enhancing their engagement with the campaign.
- Mobile-Friendly Design: Optimized for all devices, the microsite ensured a seamless experience for users whether on smartphones, tablets, or desktops.
- Cultural Insights: The app provided valuable insights into Austin’s culture, such as its love for BBQ and outdoor activities, making it a compelling guide for potential visitors.
The campaign successfully captured the interest of German travelers, generating significant buzz and participation. The interactive microsite not only educated users about Austin but also encouraged them to explore the city and enter the sweepstakes.
The result was an increased awareness of Austin as a travel destination, with a large number of hopeful participants entering the contest for a chance to visit the city.
Browse more case studies
