Gillette Fantasy League
Creating a Fantasy Cricket Experience
We built a web app for Gillette’s fantasy cricket league during the ICC Champions Trophy 2013.
In 2013, as the ICC hosted the last Champions Trophy, Gillette sought to engage cricket enthusiasts with a unique experience. They wanted to create a web app that celebrated the event by allowing users to participate in an online fantasy league, where they could build their dream teams and compete with others based on the real-life performances of their selected players.
Our Solution
We designed a web app to enhance user engagement by allowing fans to create fantasy cricket teams and compete for top rankings.
Features:
- Dream Team Creation: Users could mix and match players from the top eight cricketing nations to create their ideal team.
- Budget Management: The app introduced a challenging twist by requiring users to manage a budget while selecting their players.
- Real-Time Leaderboard: A dynamic leaderboard tracked users' points based on their players' performances, allowing them to see how they ranked among friends and other participants.
The Gillette Fantasy League app, supported by television commercials, garnered significant attention from cricket fans. The app successfully added thousands of new Likes to the Gillette Facebook Page and created a buzz among cricket enthusiasts, enhancing the excitement around the ICC Champions Trophy 2013.
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