Honda - King of the Road
Ride Through Virtual Cities
Honda, a leader in the automotive and motorcycle industries, sought to promote their new line of motorbikes through an innovative and interactive approach. The goal was to engage users with a flash-based game that offers a virtual riding experience in accurately modeled cities, complete with iconic landmarks.
Honda, a leader in the automotive and motorcycle industries, sought to promote their new line of motorbikes through an innovative and interactive approach. The goal was to engage users with a flash-based game that offers a virtual riding experience in accurately modeled cities, complete with iconic landmarks.
Our Solution
We developed a flash-based game where users can navigate through real cityscapes, completing challenges and competing with friends.
Features:
- Realistic city maps with famous landmarks.
- Engaging in tasks like racing against the clock and picking up passengers.
- Unlockable cities after completing objectives.
- Competitive leaderboard displaying top players weekly and monthly.
- Social features for sharing achievements and competing with friends.
The "King of the Road" game successfully captivated Honda's target audience, creating a buzz around their new motorbike line. The competitive leaderboard and social sharing options significantly boosted user engagement, making the game a popular platform for promoting Honda's brand.
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