Samsung Indie Games Contest
Vote for Your Favorite Indie Games
Samsung and IGN launched a Facebook app letting users share their top 5 Android indie games, promoting the Galaxy Note.
Samsung collaborated with IGN to promote the newly launched Galaxy Note by targeting the gaming community through a Facebook app. The goal was to create a platform where users could engage with their favorite Android indie games while being exposed to the features and branding of the Galaxy Note. This interactive experience encouraged user participation and connected Samsung with their ideal audience.
Our Solution
A Facebook app designed to let users vote for their top Android indie games and win exciting prizes.
Features:
- Top 5 Indie Games Selection: Users can select their top 5 Android indie games from a curated list by IGN.
- Social Sharing: Compare your game picks with friends and see what the IGN editors recommend.
- Prize Incentives: Participants had the chance to win a Samsung Galaxy Note by entering the contest.
- Admin Panel for Prize Management: A back-end system was developed to track entries and randomly select winners efficiently.
The Samsung Indie Games app was a significant success, resulting in thousands of new Facebook Page Likes for both IGN and Samsung. The contest saw tens of thousands of entries, with users spending an average of 3.5 minutes interacting with the app. By engaging the gaming community and promoting the Galaxy Note, Samsung effectively reached their target market, making the app a key part of their marketing strategy.
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