Wendy’s - What Will You Create?
Engagement and Creativity
We built a Facebook app for Wendy’s, letting users design T-shirts and cross-promoting with IGN to attract thousands of fans.
Wendy’s collaborated with IGN to launch an innovative Facebook campaign where users could design their own T-shirts featuring Wendy’s logos and assets. The campaign was supported by a sweepstakes and voting system, encouraging creativity and interaction from both Wendy’s and IGN’s fan bases.
Our Solution
The “What Will You Create?” app offered an interactive platform for users to design T-shirts and engage in a cross-promotional contest.
Features:
- Custom T-Shirt Designer: Users could create personalized T-shirts using Wendy’s logos, fonts, and other assets.
- Submission and Voting: Designed shirts could be submitted for public voting, fostering community engagement.
- Cross-Promotion with IGN: IGN users were directed to the app through a sweepstakes offering gaming prizes, integrating Wendy’s with IGN’s audience.
- Sweepstakes Integration: Participants were entered into a contest to win gaming prizes, enhancing appeal and engagement.
The campaign was a resounding success, attracting thousands of new fans to both Wendy’s and IGN. The Facebook application saw tens of thousands of creative T-shirt designs submitted, highlighting the effectiveness of the cross-promotional strategy in driving user engagement and brand visibility.
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