Kick the Can Campaign
A Fun Push for Healthy Choices
The Kick the Can Facebook App educated users on healthy beverages by letting them virtually kick a soda can to friends, promoting engagement and awareness.
The Kick the Can campaign, developed for PreventObesity.net, was designed to raise awareness about the dangers of sodas in school cafeterias. The Facebook app allowed users to virtually kick a can to friends, who would then continue the cycle, promoting healthy beverage choices through an engaging and viral experience. Leaderboards and stats added a competitive element to keep users motivated.
Our Solution
Engaging and educational user experience.
Features:
- Virtual Can Kicking: Users kick a can to their friends, creating a viral loop.
- Leaderboards: Displayed top participants and their impact.
- Stats Counters: Showed personal and community progress.
- Educational Content: Provided literature on healthy living and alternatives to sodas.
The app successfully circulated hundreds of thousands of virtual cans, significantly raising awareness about healthy beverage choices. Users engaged with important educational materials, contributing to a broader understanding of the risks associated with sugary drinks and promoting healthier habits.
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