KLM Pack Your Bags
Win a luxury safari experience
We built a responsive sweepstakes microsite for KLM, where users shared travel interests for a chance to win a Serengeti safari.
KLM Royal Dutch Airlines aimed to boost U.S. bookings to Africa by creating a digital campaign that highlights their routes and inspires travel. Collaborating with Sparkloft Media, we developed an engaging microsite that aligns with KLM's travel promotion goals.
Our Solution
An interactive microsite that matches users’ travel interests with African destinations and offers a chance to win a luxury safari.
Features:
- Interactive Bucket List: Users select items they would pack for their dream trip, receiving destination suggestions based on their choices.
- Sweepstakes Entry: Participants enter the sweepstakes for a chance to win a six-day luxury safari in the Serengeti.
- Responsive Design: The microsite is fully optimized for various devices, ensuring a seamless user experience.
- Visual Inspiration: Showcases stunning visuals and information about African destinations to inspire potential travelers.
The campaign exceeded expectations with a 350% target achievement and a 300% increase in sweepstakes submissions. The buzz generated around the sweepstakes significantly enhanced awareness of KLM’s African routes and inspired many travelers to consider visiting Africa.
It is always a pleasure working with Cygnis Media! They are responsive and proactively offer solutions to meet our growing and complex needs.
Sparkloft Media
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