#PlusIsEqual
Celebrate Every Body
An app allowing plus-size women to showcase their beauty on virtual billboards and share their confidence with the world.
The challenge was to create an engaging, mobile-friendly application that could effectively boost confidence and celebrate diversity in beauty standards. The app needed to handle image uploads, integrate with virtual billboard displays across multiple cities, and facilitate easy sharing on social media platforms.
Additionally, the platform had to be visually appealing, user-friendly, and capable of handling high user engagement while maintaining a stylish and spirited feel that resonates with Lane Bryant's brand identity.
Our Approach
We developed a comprehensive solution to address the unique needs of this body-positive campaign:
Discovery & Research
- Analyzed existing body positivity campaigns and their digital strategies.
- Studied user behavior and preferences in social media sharing.
- Explored best practices in mobile-first design for fashion-oriented applications.
- Investigated technical requirements for virtual billboard integration.
Design Thinking
- Created user personas for diverse plus-size women.
- Developed wireframes and prototypes focusing on intuitive navigation and empowering user experiences.
- Designed features to enhance emotional connection and encourage social sharing.
- Incorporated feedback from Lane Bryant's team and potential users through multiple iterations.
Agile Development
- Implemented rapid prototyping and iteration cycles.
- Prioritized features based on campaign objectives and user engagement potential.
- Conducted continuous testing across various mobile devices and social platforms.
- Planned for scalability to handle high traffic during campaign peaks.
Technology Stack
- Frontend: HTML5 for a responsive and dynamic user interface.
- Backend: PHP for robust API development.
- Database: MySql for flexible data storage.
- Cloud: Linode for scalable and secure infrastructure.
Solution
Cygnis delivered an empowering and engaging mobile application for Lane Bryant's #PlusIsEqual campaign, addressing the essential needs of celebrating body diversity and inclusivity.
Virtual Billboard Creation
Easy-to-use interface for uploading and placing images on virtual billboards.
Multi-City Display
Option to showcase images across various major cities, including Los Angeles, Houston, Atlanta, London, Chicago, and New York City.
One-Click Social Sharing
Seamless integration with social media platforms for instant sharing.
Mobile-Optimized Design
Responsive, visually appealing interface designed specifically for mobile users.
User-Friendly Experience
Intuitive navigation and image upload process to maximize engagement.
High-Performance Backend
Scalable infrastructure to handle high traffic and image processing demands.
The #PlusIsEqual campaign's success exceeded expectations, achieving 500% of the target engagement and reaching over 4 million people on social media. With over 2,000 pictures submitted and shared within days of launch, this application set new standards in digital marketing for body positivity and inclusivity in the fashion industry.
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