Safer Essex My Small Change
Inspiring Safer Driving
We developed the MySmallChange app to motivate young drivers to pledge safer driving habits and improve road safety.
The Safer Essex Roads Partnership aimed to address the high rate of road crashes among young drivers in the UK by encouraging them to commit to safer driving practices. The MySmallChange campaign was designed to inspire change through a pledge-based web application that allows users to select and commit to specific road safety improvements, share their pledges on social media, and enter a prize draw to win a Ford Fiesta Studio or an iPad Air.
Our Solution
A responsive and engaging web application designed to promote road safety among young drivers.
Features:
- Diverse Pledge Options: Users can pledge to improve various aspects of their driving, such as avoiding distractions, adhering to speed limits, and wearing seatbelts.
- Social Sharing: Pledges are shared on social media platforms to increase campaign visibility and inspire others to participate.
- Incentives and Engagement: Participants can win prizes, including a Ford Fiesta Studio or an iPad Air, by engaging with additional content like videos and surveys.
- Responsive Design: The application is mobile-friendly and supports all major smartphones and browsers, ensuring accessibility for all users.
- Visual Impact: Engaging photos and animations, including animal-themed images for each safety category, enhance user interaction and campaign impact.
The #MySmallChange campaign has successfully engaged young drivers, encouraging them to commit to safer driving practices. With a year-long run, the app is expected to significantly impact road safety, while participants remain motivated by the chance to win exciting prizes.
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