NFL Belichick-In
Honoring a Legendary Coach
The NFL Network launched a documentary on Coach Bill Belichick, complemented by an interactive app for fans to share their admiration.
The NFL Network sought to honor Coach Bill Belichick with a special documentary detailing his rise to fame. To further engage his fanbase, we developed an application where fans could "check-in" by emulating Belichick's signature look and mannerisms, sharing their support through social media.
Our Solution
We crafted a unique application that encouraged fan interaction and celebration.
Features:
- Fans could participate by taking photos dressed in the iconic Belichick hoodie.
- Photos were shared via Twitter with the hashtag #belichickin, connecting directly to the app.
- The app aggregated and showcased these fan submissions, fostering a sense of community and shared admiration.
The campaign garnered thousands of fan check-ins, with participants donning hoodies and mimicking Coach Belichick's famous sideline demeanor. The initiative successfully amplified the documentary's reach, reinforcing the legendary status of Bill Belichick. The documentary aired on the NFL Network in September 2011.
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