T.G.I.T. Fan Showdown
The Ultimate Fan Battle
As Thursday Night Football neared, the NFL launched the T.G.I.T. Fan Showdown app to let fans compete and showcase their team loyalty.
With the excitement of Thursday Night Football in the air, the NFL wanted to boost fan engagement by creating a platform where fans could show their loyalty and dedication. The T.G.I.T. Fan Showdown app was developed to pit fans against each other in a weekly showdown to determine which team had the most fervent supporters.
Our Solution
We designed an interactive application that kept fans engaged throughout the football season.
Features:
- Displayed upcoming Thursday Night Football matches each week.
- Enabled unlimited voting, intensifying the competition among fans.
- The app featured an animated bar that displayed the team with the most votes, creating a sense of urgency and excitement.
- Fans could share their votes on their timeline and newsfeeds, encouraging others to join in and support their team, driving even more engagement.
The T.G.I.T. Fan Showdown successfully amplified fan interaction, sparking lively competition and fostering deeper loyalty among NFL followers. The application became a focal point for fans to rally behind their teams, contributing to the excitement and energy surrounding Thursday Night Football.
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