NFL Gifting - Salute to Service
Honoring Veterans Through Virtual Gifting
The NFL Gifting, Salute to Service app let users send virtual NFL-themed gifts to honor military troops on Veterans Day.
The NFL wanted to create a meaningful way for fans to show their appreciation for military service members. The Salute to Service app was designed as a virtual gifting platform, allowing users to send NFL-branded items to friends and family as a token of gratitude for Veterans.
Our Solution
We created a virtual gifting app that allowed NFL fans to send branded gifts as a way to honor Veterans.
Features:
- Virtual gifts including NFL jerseys, mugs, and hats
- Gifts acted as 10% discount coupons for real NFL merchandise
- Easy sharing and sending of gifts among users
- Integration with NFL Shop for redeemable discounts
The Salute to Service campaign saw thousands of virtual gifts exchanged, with a significant number of users expressing their appreciation for Veterans. The initiative fostered a sense of community and support, while also driving traffic to the NFL Shop.
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