I am Leon Sandcastle
Bringing the Spirit of Leon Sandcastle
To celebrate the 2013 NFL Draft, Cygnis created a FB app that let fans turn their photos into Leon Sandcastle, sparking excitement for the event.
In preparation for the 2013 NFL Draft, the NFL Network wanted to create a memorable and unique promotion. By harnessing the legend of Leon Sandcastle, we developed a Facebook app that allowed users to "Leon-ise" their photos and share them with the world, fostering a sense of community and anticipation leading up to the draft.
Our Solution
Our team developed a creative Facebook app that lets fans transform their photos into Leon Sandcastle and share them in anticipation of the 2013 NFL Draft.
Features:
- Photo Customization: Users could add iconic accessories like the Afro, handlebar mustache, and more to their photos.
- Gallery Submission: Users could submit their Leon-ised photos to a public gallery for a chance to be featured in a special video.
- Social Sharing: Integrated sharing options allowed users to post their creations on their profiles and download cover photos for their Facebook timelines.
- Voting System: Users could browse and vote on their favorite Leon-ised photos, adding an element of competition.
The app garnered over 10,000 submissions within three weeks, generating significant buzz and engagement around the 2013 NFL Draft. The campaign successfully amplified excitement and anticipation through widespread social media sharing and participation.
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