NFL Mother’s Day
A Tribute to Moms Everywhere!
For NFL Mother’s Day 2014, we ran a Facebook & Twitter campaign where fans shared photos with their moms to create a mosaic.
For Mother’s Day 2014, the NFL aimed to create a heartfelt and engaging social media campaign that connected fans and their mothers. The goal was to gather photos of NFL players and fans with their moms to create a massive mosaic that would spell out “Happy Mother’s Day.” The campaign leveraged Twitter and Facebook to encourage participation and spread the message of appreciation for mothers.
Our Solution
A fan-driven social media campaign that celebrated Mother’s Day with a unique and personal touch.
Features:
- Social Media Integration: Fans were encouraged to tweet photos with their moms using the hashtag #NFLmoms, directly engaging with the NFL’s Twitter account.
- Massive Mosaic Creation: All submitted photos were compiled into a giant mosaic that spelled out “Happy Mother’s Day,” showcasing the love and appreciation from the NFL community.
- Cross-Platform Sharing: The mosaic and individual Mother’s Day cards created by fans were shared across Facebook and Twitter, amplifying the campaign’s reach and impact.
- Personalized Mother’s Day Cards: Fans had the opportunity to generate and share customized Mother’s Day cards featuring their photos, adding a personal touch to the celebration.
The NFL Mother’s Day 2014 campaign was a tremendous success, with thousands of photos submitted by fans and players alike. The resulting mosaic, made up of these heartfelt images, became a centerpiece of the campaign, while hundreds of personalized Mother’s Day cards were shared across social media platforms. The campaign not only celebrated the special bond between mothers and their children but also strengthened the NFL’s connection with its fan base.
Browse more case studies
