NFL Film Scrapbook
Celebrating Legendary Careers
We created a FB app for fans to relive iconic moments from Marshall Faulk, Deion Sanders, and Ed Sabol, featuring player-written captions.
The NFL sought to promote the induction of Marshall Faulk, Deion Sanders, and Ed Sabol into the Hall of Fame by celebrating their legendary careers. To achieve this, we created a Facebook application that recapped some of the finest moments in their careers, accompanied by captions penned by the players.
Our Solution
The NFL Film Scrapbook app allowed fans to share and discuss memorable career highlights of their favorite Hall of Fame inductees.
Features:
- Custom Facebook app showcasing career highlights.
- Captions written by Marshall Faulk, Deion Sanders, and Ed Sabol.
- Social sharing options for users to post on their profiles.
- Engagement with fans through comments and discussions.
The NFL Film Scrapbook campaign successfully connected with over half a million fans within a week, promoting the NFL Network special and honoring the careers of three Hall of Fame inductees. The application facilitated widespread sharing and engagement, making it a memorable tribute to these iconic players.
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