Breakthrough iPad App
Real-Time Carbon Emission Tracking
We created an iPad app for National Geographic and Uber to track real-time carbon emission savings.
National Geographic, in collaboration with General Electric, sought to promote their show "Breakthrough," which highlights groundbreaking scientific discoveries. To bring this vision to life, they wanted to demonstrate the impact of clean-energy vehicles in a real-world context.
Civic Entertainment Group conceptualized an on-ground activation involving Uber’s fleet of clean-energy cars in New York City.
Our Solution
We developed an iOS app that would provide passengers with real-time data on the carbon emissions saved during their trips.
Features:
- Real-Time Emission Tracking: Passengers can see the exact amount of carbon dioxide emissions they are saving during their trip, updated in real-time.
- Social Sharing: The app includes features that allow passengers to share their carbon-saving achievements on social media, helping to spread awareness.
- Fleet Information Display: The app provides detailed information about the Uber clean-energy vehicles being used, linking the real-world experience to the show’s content.
- Promotional Videos: Integrated video content from the Breakthrough series is available within the app, keeping passengers engaged with the show’s themes.
The Breakthrough iPad app was a resounding success, achieving a 300% increase in online presence through social sharing features. Passengers appreciated the innovative way of demonstrating the benefits of clean-energy vehicles, and the app effectively promoted the Breakthrough series by tying real-world data to its themes. The campaign received widespread acclaim for its innovative approach to climate education.
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