Saints & Strangers Sweepstakes
Win a trip to New York City
Enter for a chance to win a trip to New York City while supporting Feeding America through our special sweepstakes.
National Geographic Channel wanted to enhance the visibility of their "Saints & Strangers" event and make a positive impact on the community. We developed a dedicated microsite where users could enter a sweepstakes for a chance to win a grand prize trip to New York City. Each entry also resulted in a $1 donation to Feeding America.
Our Solution
A dedicated sweepstakes microsite designed to promote the National Geographic event and support a charitable cause.
Features:
- Sweepstakes Form: Users enter the sweepstakes by filling out a simple form for a chance to win a New York City trip.
- Charity Integration: For every entry, $1 is donated to Feeding America, enhancing the campaign's community impact.
- Event Trailers: The microsite showcases trailers for the "Saints & Strangers" movie event, increasing anticipation and engagement.
- Social Sharing: Integrated sharing options to help spread the word and boost participation.
The campaign was a resounding success, exceeding targets by 315%. Social sharing significantly increased the reach of the campaign, leading to higher-than-expected submissions and extensive visibility for the "Saints & Strangers" event. The trailers were viewed over three times the anticipated amount, amplifying the campaign's impact.
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