True Strength Revealed 3 was created to support the launch of Optimum Nutrition's new pre-workout product, Platinum Pre. The application not only promoted the product but also provided users with valuable workout insights from fitness professionals, encouraging engagement and participation in a contest with exciting prizes.
Cygnis developed a dynamic application to enhance the Platinum Pre campaign.
Features:
The application was a hit among health-conscious users, generating nearly a thousand entries within the first two days. The campaign successfully boosted engagement and positioned Optimum Nutrition as a key player in the pre-workout market.