ON VIP - Admit One
Rewarding Loyalty with VIP Treatment
We created a VIP pass app for Optimum Nutrition, giving fans special privileges at Olympia 2013 in Las Vegas.
Optimum Nutrition wanted to reward their dedicated fans during Olympia 2013 in Las Vegas, one of the most anticipated fitness events of the year. They approached us to create an application that would offer a limited number of VIP passes, providing exclusive access and benefits at their booth. The goal was to enhance fan engagement and provide a memorable experience for their most loyal supporters.
Our Solution
A specialized app designed to offer VIP passes, giving fans a fast track to exclusive rewards and experiences.
Features:
- Limited Edition Passes: Only the first 1,000 fans were able to claim a VIP pass, adding an element of urgency and exclusivity.
- QR Code Integration: Each pass generated a unique QR code, which could be printed or sent to the user’s phone for easy access.
- Custom iPhone App: Booth personnel used a custom iPhone app to scan the QR codes, ensuring a smooth and quick entry process for VIP pass holders.
The campaign was an overwhelming success, with all 1,000 VIP passes claimed within hours. The excitement continued as over 700 of these users shared their VIP experience on their timelines, amplifying Optimum Nutrition’s presence at the event. The VIP app not only enhanced fan engagement but also created a buzz that resonated well beyond the event itself.
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