During the 2013 Arnold Fitness Festival, Optimum Nutrition wanted to provide an exclusive experience for their fans by eliminating long wait times at their booth. The solution was a Facebook application that allowed users to generate VIP passes.
The Facebook app was designed to give users a seamless way to obtain VIP access to the Optimum Nutrition booth.
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The VIP passes were fully claimed within just two days, leading to an overwhelmingly positive response from attendees. The initiative not only improved the event experience but also set a precedent for future events.