Optimum Nutrition, a leader in post-workout supplements, sought to promote its new product, Platinum Hydro Whey. We created a contest application that allowed users to submit and share their ab-workout routines, driving engagement and brand visibility.
Interactive Contest Platform for Fitness Enthusiasts
Features:
The application exceeded expectations, achieving conversion rates over 300% higher than typical contests. The enthusiastic participation of Optimum Nutrition’s loyal user base made this campaign a resounding success, significantly boosting brand engagement.