Oreo Fantasy Land
Bringing Oreo’s Magic to Life
We created a playful HTML5 board game for Oreo, engaging young fans by guiding the last cookie to Wonderland.
Oreo, the world’s leading cookie brand, aimed to create a fun and engaging experience for its younger audience on Facebook. With over 35 million fans, Oreo wanted a game that would resonate with its playful brand image while being accessible to a wide audience. An engaging and visually captivating board game for Oreo's younger fans.
Our Solution
We designed Oreo Fantasy Land, a vibrant HTML5 board game where players take on the role of the last Oreo cookie, navigating through various challenges to reach the whimsical Wonderland.
Features:
- Colorful Game Design: The game features a bright, playful theme inspired by Oreo’s brand, making it visually appealing for younger players.
- Interactive Board Game: Players move through a dynamic game board, crossing rivers of milk and avoiding obstacles to reach the final destination.
- Custom Elements: We designed unique game elements like bridges, rivers, and the Oreo character, all tailored to fit the theme of Oreo Land.
- Engaging Gameplay: With an average playtime of 5.2 minutes per session, the game kept players engaged and entertained.
- Social Sharing: The game included easy sharing options, encouraging players to invite their friends and spread the fun.
Oreo Fantasy Land was a resounding success, attracting tens of thousands of players during its run. The game quickly surpassed its goal of 1,000 sweepstakes entries, achieving this milestone within just a few days. On average, players were engaged for over 5 minutes per session, and more than 5,000 fans shared the app with their friends. The game not only captivated Oreo’s younger audience but also helped strengthen the brand’s presence on social media.
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