IGN & Parker Movie Sweepstakes
Watch, Enter, and Win Big
We built a Facebook app for IGN and the Parker movie, featuring an exclusive trailer and cash prize sweepstake.
In collaboration with IGN, the Parker movie sought to generate excitement ahead of its January 2013 release by engaging fans with a sweepstake. The goal was to create a buzz around the movie’s plot and give fans a chance to win significant cash prizes. We developed a Facebook application that allowed users to watch the exclusive Parker trailer and enter the sweepstake, themed as getting "a cut of the score."
Our Solution
An engaging Facebook app where fans could watch, enter, and win in a movie-themed sweepstakes.
Features:
- Exclusive Trailer Access: Fans can watch the Parker movie trailer directly within the app.
- Sweepstake Entry: Users had the opportunity to enter a sweepstake to win cash prizes, including a grand prize of $4,000.
- Mobile Optimization: The app was fully optimized for mobile devices, ensuring accessibility and a seamless user experience across all screen sizes.
- Custom Analytics: A comprehensive analytics panel was implemented to track user interactions and measure the success of the campaign.
The Parker Movie Sweepstakes Facebook app successfully created significant hype for the movie, with the trailer being played over 100,000 times. The app generated nearly half a million impressions through likes, comments, and shares, surpassing the initial goal by 4x. Additionally, 35% of the traffic came from mobile devices, highlighting the effectiveness of the mobile-friendly design.
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