Pronamel Diva
Discover Inspiring Health Stories
We built a Facebook contest for Pronamel, engaging thousands to find the next Pronamel Diva, judged by Pierrette Katrib.
Pronamel, a leading toothpaste brand known for protecting against everyday acid wear, wanted to connect with their audience in a meaningful way. They envisioned a contest to find the next "Pronamel Diva," celebrating individuals with inspiring health stories. Facebook was chosen as the ideal platform to host this interactive and engaging contest.
Our Solution
An inspiring Facebook campaign to find the next face of Pronamel.
Features:
- Contest Entry: Participants could submit their health stories along with a photo, showcasing their journey to a healthy smile.
- Celebrity Judge: Pierrette Katrib, a well-known personality, selected three winners from the most voted entries.
- Multi-Language Support: The app supported multiple languages, making the contest accessible to a broader audience.
- Prize and Recognition: The winners became the face of Pronamel and each received a cash prize of AED 25,000.
The Pronamel Diva contest exceeded expectations, with nearly 10,000 entries and over 25,000 shares. The campaign not only brought smiles to the faces of participants but also successfully engaged the brand’s audience, culminating in the selection of three new faces for Pronamel.
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