Sensodyne - Feel Good Moment
Share Your Story
Sensodyne's "Feel Good Moment" app encouraged users to share stories for a chance to win an iPad or iPhone 4s.
The “Feel Good Moment” app was designed to enhance Sensodyne's engagement with its fans by allowing them to share personal stories and photos. Users participated for a chance to win high-value prizes, with features that included story submission, browsing, sharing, and voting. The app was also localized to support multiple languages, broadening its reach.
Our Solution
The Feel Good Moment app combines user-generated content with prize incentives to drive engagement and interaction.
Features:
- Story and Photo Submission: Share personal stories and accompanying photos for a chance to win an iPad or iPhone 4s.
- Story Browsing and Voting: View and vote on other submitted stories, creating a community-driven experience.
- Multiple Language Support: Localized for a wider audience, enhancing user accessibility and engagement.
- Prize Draws: Attractive prizes incentivize participation and increase user interaction.
The “Feel Good Moment” app successfully boosted engagement on the SensodyneME Facebook Page, growing the fan base by 20,000 and generating over 1,000 stories within weeks. The interactive features and prize incentives contributed to the app’s popularity and effectiveness.
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