Sensodyne Healthy Iftar
Share Recipes, Win Big
Sensodyne launched a Ramadan platform for users to share healthy Iftar recipes and win prizes through voting.
Overview
Sensodyne Pronamel wanted to engage their audience during Ramadan by creating a culturally relevant platform. We developed a bilingual application where users could share and vote for healthy Iftar recipes, with top participants winning a luxurious trip.
Our Solution
We build an interactive recipe-sharing and voting platform comprising various features:
Features:
- Bilingual interface for broader reach
- Recipe submission and voting functionality
- Incentivized participation with a grand prize trip to Atlantis Hotel in Dubai
Result
The application was perfectly timed with Ramadan, leading to high engagement from Muslim families. Within just a week of launch, the platform exceeded expectations, with a surge in recipe submissions and user participation.
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