Phone Killer Quiz
Find Out If You're a Phone Killer
Square Trade, a leader in phone insurance, launched a quiz to help users discover if they're a "Phone Killer.”
Overview
Square Trade aimed to engage users by highlighting the importance of phone insurance through an interactive quiz. The application guided users through a series of questions to determine their likelihood of damaging their phones.
Our Solution
Engaging and Insightful Quiz Experience
Features:
- A Facebook quiz to determine if users are "Phone Killers"
- A series of questions processed through a proprietary algorithm
- Results are shared easily on social media to encourage virality
Result
The "Phone Killer" quiz quickly gained popularity, with 800 quiz results shared on social media within the first week. Its fun and engaging approach effectively highlighted the need for phone insurance, while increasing brand visibility for Square Trade.
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