Tang Hero Facebook App
Reward Little Heroes
Tang's Facebook app lets kids customize superhero avatars and share their good deeds with the community.
Tang, a leading fruit drink brand, aimed to connect with its young audience through an interactive and meaningful activity. The Tang Hero Facebook application encouraged children to think about and commit to performing a good deed. The campaign not only engaged kids in a fun and creative way but also promoted positive values and community spirit.
Our Solution
An interactive Facebook app that motivates kids to perform good deeds and become community heroes.
Features:
- Good Deed Submission: Children are prompted to share one good deed they plan to perform.
- Superhero Customization: Users can create and customize their own superhero avatars using their photos.
- Social Sharing: Kids can share their superhero deeds with friends and family, receiving votes and support.
- Contest and Rewards: Participants had the chance to win prizes, with five lucky winners recognized for their efforts.
Tang, a leading fruit drink brand, aimed to connect with its young audience through an interactive and meaningful activity. The Tang Hero Facebook application encouraged children to think about and commit to performing a good deed. The campaign not only engaged kids in a fun and creative way but also promoted positive values and community spirit.
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