Elevating Restaurant Loyalty
Transforming Hospitality
"The Barcode" app offers restaurants a way to attract and retain diners with exclusive deals and seamless ordering.
The challenge was to create a comprehensive digital platform that could serve both hospitality businesses and their patrons.
The system needed to provide powerful tools for establishments to manage offers, analyze data, and engage customers, while also offering an intuitive and attractive interface for end-users to discover and redeem offers.
Additionally, the platform had to be scalable, secure, and adaptable to different markets and user behaviors.
Our Approach
We developed a holistic solution to address the unique needs of the hospitality industry:
Discovery & Research
- Analyzed existing loyalty programs and their limitations in the hospitality sector.
- Studied user behavior in bars, pubs, and clubs to identify engagement opportunities.
- Explored best practices in location-based services and push notifications.
- Investigated payment integration and security measures for in-app transactions.
Design Thinking
- Created user personas for both business owners and patrons.
- Developed wireframes and prototypes with a focus on user experience.
- Designed features to enhance customer engagement and loyalty.
- Incorporated feedback from potential end-users and clients through multiple iterations.
Agile Development
- Implemented rapid prototyping and iteration cycles.
- Prioritized features based on market requirements and user feedback.
- Conducted continuous testing across iOS, Android, and web platforms.
- Planned for scalability to accommodate future growth and market expansion.
Technology Stack
- Frontend: VueJs for a responsive and dynamic user interface.
- Backend: PHP for robust API development.
- Database: MySql for flexible data storage.
- Cloud: Linode for scalable and secure infrastructure.
- Mobile: React Native for cross-platform mobile app development.
- Location Services: Integration for proximity-based offers.
- Payment Gateway: Secure integration for in-app transactions.
- Push Notifications: Implemented for timely and targeted user engagement.
Solution
Cygnis delivered a comprehensive digital platform for The Barcode, addressing the critical needs of the restaurant industry.
Establishment Portal
A powerful web-based dashboard for businesses to manage their offerings, view analytics, and engage with customers.
Analytics & Reporting
Detailed reports and analytics at all levels, allowing businesses to calculate ROI and optimize their strategies.
Targeted Notifications
An intelligent offer dispatch system to send live notifications to the most relevant users based on various parameters.
Location-Based Services
Proximity-based offer system to engage nearby patrons and drive foot traffic.
Payment Integration
Seamless in-app payment processing for easy transactions and offer redemption.
Rewards System
A credits system allowing users to earn rewards by sharing with friends, encouraging viral growth.
User Profiling
Intelligent system to track user preferences and behaviors for more targeted marketing.
Customizable Offers
Flexible system allowing establishments to create and manage a variety of offers and promotions.
Social Integration
Features to encourage social sharing and word-of-mouth promotion.
iOS & Android Apps
Beautifully designed and intuitive apps for both iOS and Android platforms.
Scalable Architecture
Robust backend designed to handle increasing user loads and expand to new markets.
Data Security
Implemented strong security measures to protect user data and transaction information.
I cannot recommend Cygnis highly enough. Cygnis were able to take on board our vision and got it straight away. They managed our expectations and helped prioritize our goals for both the MVP and later.
Philip May
Co-Founder, The BarCode
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