The Collection
Dark and Immersive Experience
We created a horror-themed Facebook app for The Collection movie, engaging IGN fans and generating thousands of entries and shares.
The Collection is a horror movie that hit theaters in December 2012, telling the chilling story of a man who must rescue an innocent girl from a serial killer’s booby-trapped lair. To promote the film, the producers aimed to engage IGN’s fan base through a creative and immersive social media campaign. We developed a horror-themed Facebook application that invited users to "collect" their favorite video games, tying into the movie’s dark and suspenseful atmosphere.
Our Solution
A thrilling app experience that captures the essence of the horror film.
Features:
- Horror-Themed Design: The app was designed with a dark, eerie aesthetic that matched the tone of the movie, creating an immersive experience for users.
- Interactive Game Collection: Users were prompted to select and "collect" five of their favorite video games, aligning with the film’s theme of collecting.
- Movie Trailer Integration: After completing their collection, users were required to watch the movie trailer, further building anticipation for the film.
- Sweepstakes Entry: Users who participated were entered into a sweepstakes, incentivizing engagement and sharing.
- Social Sharing: The app featured easy social sharing options, allowing users to spread the word and invite friends to participate.
The campaign for The Collection was an overwhelming success, far exceeding expectations within the first week. The app garnered over 4,000 entries and added more than 2,000 new fans to IGN’s Facebook page. Additionally, the app was shared over 5,000 times, generating significant buzz and increasing visibility for the movie. The horror-themed design and interactive features resonated with the target audience, making this campaign a standout success.
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