A Film Triangle
Support Emerging Filmmakers
A mobile platform empowering filmmakers to showcase their talent, compete for recognition, and connect with a global audience.
The challenge was to create an engaging, user-friendly mobile platform that could seamlessly handle video uploads, playback, and voting while maintaining a strong connection to the Toblerone brand. The app needed to be accessible across various devices, support multiple video formats, facilitate social sharing, and manage a voting system.
Additionally, the platform had to be scalable to handle potentially viral user engagement, ensure fair competition, and provide analytics for campaign success measurement.
Our Approach
We developed a comprehensive solution to address the unique needs of this creative filmmaking competition:
Discovery & Research
- Analyzed existing video sharing platforms and their limitations.
- Studied user behavior in mobile video creation and consumption.
- Explored best practices in contest management and social engagement.
- Investigated technical requirements for cross-platform video support.
Design Thinking
- Created user personas for both amateur and aspiring professional filmmakers.
- Developed wireframes and prototypes focusing on intuitive video upload and viewing experiences.
- Designed features to enhance social sharing and voting engagement.
- Incorporated feedback from Toblerone's team and potential users through multiple iterations.
Agile Development
- Implemented rapid prototyping and iteration cycles.
- Prioritized features based on competition requirements and user engagement potential.
- Conducted continuous testing across various devices and operating systems.
- Planned for scalability to handle potential viral traffic.
Technology Stack
- Frontend: HTML5 for a responsive and dynamic user interface.
- Backend: PHP for robust API development.
- Database: MySql for flexible data storage.
- Cloud: Linode for scalable and secure infrastructure.
Solution
Cygnis delivered an engaging and user-friendly mobile platform for Toblerone's Film Triangle competition, addressing the essential needs of aspiring filmmakers and brand engagement.
Easy Video Upload
Intuitive interface for uploading short films directly from mobile devices or laptops.
Cross-Platform Compatibility
Responsive design supporting all major smartphone devices and browser types.
Voting System
Secure mechanism for users to vote on their favorite films.
Social Sharing
Seamless integration with social media platforms for increased reach.
Video Playback
Optimized streaming for smooth video viewing across devices.
Competition Management
Backend system for managing entries, votes, and winner selection.
Prize Showcase
Clear display of potential prizes to motivate participation.
User Profiles
Personalized spaces for filmmakers to showcase their entries.
Analytics Dashboard
Comprehensive insights into user engagement, video performance, and voting patterns.
The Film Triangle campaign's success was remarkable, receiving over 250 film submissions and reaching more than 3.5 million people across Facebook.
The platform's ability to facilitate easy sharing and voting resulted in tens of thousands of votes, setting new standards in digital marketing for brand engagement and creative competitions.
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