UBL First Saver
Educating Youth on the Importance of Savings
We created a Flash quiz app for UBL to teach 10-14-year-olds about savings accounts interactively.
UBL, a multinational financial institute, aimed to create a marketing campaign targeting youth aged 10 to 14 to educate them on the importance of savings accounts. In collaboration with The Brand Crew, we developed a Flash-based quiz application designed to engage young users with educational content about saving money.
Our Solution
We designed an application that combines educational quizzes with personalized and interactive features to make learning about savings fun for kids.
Features:
- Flash-based quiz focused on saving knowledge.
- Tips and advice provided throughout the quiz.
- Custom avatar creation using Facebook photos.
- Wish list calculator to track savings goals.
- Visual representation of savings progress.
The UBL First Saver application successfully engaged the target audience, providing a fun and educational platform for young users to learn about the importance of saving money. The interactive features, such as the quiz and wish list calculator, resonated well with the audience, making the campaign a success for UBL.
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