Wendy's Top Game Worlds
Uniting Gamers & Fast Food Fans
We created a ranking app for Wendy’s and IGN, where users voted on favorite game worlds for a chance to win prizes.
Wendy's and IGN, two iconic brands, teamed up to create an engaging experience that would tap into each other's fan base. The result was an interactive app where users could vote for their top five game worlds, participate in friendly debates, and unlock incredible prizes through a unique leveling-up feature.
Our Solution
Our team developed a dynamic app that allows fans to rank their favorite game worlds and win exciting prizes by inviting friends.
Features:
- Game World Selection: Users could choose and rank their top five game worlds from a curated list featuring major titles like World of Warcraft and Half-Life.
- Multimedia Content: The app included videos, screenshots, and descriptions for each game world to enhance user engagement.
- Level-Up Prizes: A unique feature that improved the prize pool as more users invited friends to participate, encouraging viral sharing.
The app's viral success led to the highest-level prize being unlocked in just two weeks, faster than anticipated. Thousands of users participated, with World of Warcraft emerging as the top-ranked game world. The collaboration between Wendy's and IGN was a resounding success, boosting fan engagement and brand visibility for both companies.
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